Navigation Tree

Main category structure used for browse paths, collection pages, breadcrumbs, and menu design.

Browse Layer
  • Pet FoodFood for dogs, cats, and other pets—dry, wet, treats, and specialized diets.
    pet fooddog foodcat foodwet fooddry foodspecialty diet
    • Dog FoodComplete and supplemental diets for dogs.
      dog food
      • Dry Dog FoodKibble and dry complete diets.
        kibbledry
      • Wet Dog FoodCanned, pouch, and loaf-style meals.
        cannedpouchwet
      • Dog Food by Life StagePuppy, adult, and senior formulas.
        life stage
      • Dog Food by Dietary NeedGrain-free, limited ingredient, and therapeutic options.
        dietary needs
    • Cat FoodComplete and supplemental diets for cats.
      cat food
      • Dry Cat FoodKibble and dry complete diets.
        kibbledry
      • Wet Cat FoodCanned, pouch, and gravy-style meals.
        cannedpouchwet
      • Cat Food by Life StageKitten, adult, and senior formulas.
        life stage
      • Cat Food by Dietary NeedGrain-free, limited ingredient, and therapeutic options.
        dietary needs
    • Small Pet FoodFood for rabbits, guinea pigs, hamsters, and similar small animals.
      small pets
      • Rabbit & Guinea Pig FoodPellets, hay-based diets, and fresh-food blends.
        rabbitguinea pig
      • Hamster & Gerbil FoodSeed mixes and pellet diets.
        hamstergerbil
      • Bird & Other Small Pet FoodFood for birds and other small companion animals.
        birdother small pets
    • Fish FoodFood for aquarium and pond fish.
      fish food
      • Flakes & GranulesSurface and mid-water feeding options.
        flakesgranules
      • Pellets & SticksSinking and targeted feeding formats.
        pelletssticks
      • Frozen & Live FoodFrozen bloodworms, brine shrimp, and similar.
        frozenlive
    • Pet TreatsTraining treats and snacks (not complete meals).
      treats
      • Dog TreatsChews, biscuits, and training bites.
        dog treats
      • Cat TreatsCrunchy treats, lickable snacks, and toppers.
        cat treats
      • Small Pet TreatsTreats for rabbits, guinea pigs, and other small pets.
        small pet treats
    • Pet Food Toppers & SupplementsAdd-ons to enhance meals (not complete diets).
      topperssupplements
      • Gravy & Sauce ToppersEnhancers for wet or dry meals.
        gravysauce
      • Powders & Mix-insNutritional add-ons and meal mixers.
        powdersmix-ins

Searchable Facets

Normalized filters used for faceted navigation, internal search, merchandising rules, and AI recommendations.

Decision Layer

Core

Primary attributes for finding the right pet food.

Pet TypeFood FormatDiet TypeLife StageBrandFlavor

Dietary & Ingredients

Filter by nutrition goals and ingredient preferences.

Special DietGrain-FreeLimited IngredientNo CornNo WheatNo SoyHigh ProteinLow FatWeight ManagementSensitive StomachSkin & CoatUrinary HealthJoint SupportProbioticsOmega-3 & Omega-6Ingredient Highlights

Form & Feeding

Format and feeding style details.

TextureMoisture TypeServing StyleSinking vs FloatingTreat TypeChew TypeTopping Type

Size & Packaging

Choose the right pack size and packaging format.

Pack SizeNet WeightCount (for treats)Packaging TypeResealable

Regulatory & Claims

Common claim-based filters used in pet food shopping.

AAFCO StatementVeterinary RecommendedOrganicNon-GMOHuman-Grade IngredientsMade in USA
Raw taxonomy JSON
{
    "category_label": "Pet Food",
    "category_group": "Pet Supplies",
    "root": {
        "title": "Pet Food",
        "subtitle": "Food for dogs, cats, and other pets—dry, wet, treats, and specialized diets.",
        "tags": [
            "pet food",
            "dog food",
            "cat food",
            "wet food",
            "dry food",
            "specialty diet"
        ],
        "children": [
            {
                "title": "Dog Food",
                "subtitle": "Complete and supplemental diets for dogs.",
                "tags": [
                    "dog food"
                ],
                "children": [
                    {
                        "title": "Dry Dog Food",
                        "subtitle": "Kibble and dry complete diets.",
                        "tags": [
                            "kibble",
                            "dry"
                        ],
                        "children": []
                    },
                    {
                        "title": "Wet Dog Food",
                        "subtitle": "Canned, pouch, and loaf-style meals.",
                        "tags": [
                            "canned",
                            "pouch",
                            "wet"
                        ],
                        "children": []
                    },
                    {
                        "title": "Dog Food by Life Stage",
                        "subtitle": "Puppy, adult, and senior formulas.",
                        "tags": [
                            "life stage"
                        ],
                        "children": []
                    },
                    {
                        "title": "Dog Food by Dietary Need",
                        "subtitle": "Grain-free, limited ingredient, and therapeutic options.",
                        "tags": [
                            "dietary needs"
                        ],
                        "children": []
                    }
                ]
            },
            {
                "title": "Cat Food",
                "subtitle": "Complete and supplemental diets for cats.",
                "tags": [
                    "cat food"
                ],
                "children": [
                    {
                        "title": "Dry Cat Food",
                        "subtitle": "Kibble and dry complete diets.",
                        "tags": [
                            "kibble",
                            "dry"
                        ],
                        "children": []
                    },
                    {
                        "title": "Wet Cat Food",
                        "subtitle": "Canned, pouch, and gravy-style meals.",
                        "tags": [
                            "canned",
                            "pouch",
                            "wet"
                        ],
                        "children": []
                    },
                    {
                        "title": "Cat Food by Life Stage",
                        "subtitle": "Kitten, adult, and senior formulas.",
                        "tags": [
                            "life stage"
                        ],
                        "children": []
                    },
                    {
                        "title": "Cat Food by Dietary Need",
                        "subtitle": "Grain-free, limited ingredient, and therapeutic options.",
                        "tags": [
                            "dietary needs"
                        ],
                        "children": []
                    }
                ]
            },
            {
                "title": "Small Pet Food",
                "subtitle": "Food for rabbits, guinea pigs, hamsters, and similar small animals.",
                "tags": [
                    "small pets"
                ],
                "children": [
                    {
                        "title": "Rabbit & Guinea Pig Food",
                        "subtitle": "Pellets, hay-based diets, and fresh-food blends.",
                        "tags": [
                            "rabbit",
                            "guinea pig"
                        ],
                        "children": []
                    },
                    {
                        "title": "Hamster & Gerbil Food",
                        "subtitle": "Seed mixes and pellet diets.",
                        "tags": [
                            "hamster",
                            "gerbil"
                        ],
                        "children": []
                    },
                    {
                        "title": "Bird & Other Small Pet Food",
                        "subtitle": "Food for birds and other small companion animals.",
                        "tags": [
                            "bird",
                            "other small pets"
                        ],
                        "children": []
                    }
                ]
            },
            {
                "title": "Fish Food",
                "subtitle": "Food for aquarium and pond fish.",
                "tags": [
                    "fish food"
                ],
                "children": [
                    {
                        "title": "Flakes & Granules",
                        "subtitle": "Surface and mid-water feeding options.",
                        "tags": [
                            "flakes",
                            "granules"
                        ],
                        "children": []
                    },
                    {
                        "title": "Pellets & Sticks",
                        "subtitle": "Sinking and targeted feeding formats.",
                        "tags": [
                            "pellets",
                            "sticks"
                        ],
                        "children": []
                    },
                    {
                        "title": "Frozen & Live Food",
                        "subtitle": "Frozen bloodworms, brine shrimp, and similar.",
                        "tags": [
                            "frozen",
                            "live"
                        ],
                        "children": []
                    }
                ]
            },
            {
                "title": "Pet Treats",
                "subtitle": "Training treats and snacks (not complete meals).",
                "tags": [
                    "treats"
                ],
                "children": [
                    {
                        "title": "Dog Treats",
                        "subtitle": "Chews, biscuits, and training bites.",
                        "tags": [
                            "dog treats"
                        ],
                        "children": []
                    },
                    {
                        "title": "Cat Treats",
                        "subtitle": "Crunchy treats, lickable snacks, and toppers.",
                        "tags": [
                            "cat treats"
                        ],
                        "children": []
                    },
                    {
                        "title": "Small Pet Treats",
                        "subtitle": "Treats for rabbits, guinea pigs, and other small pets.",
                        "tags": [
                            "small pet treats"
                        ],
                        "children": []
                    }
                ]
            },
            {
                "title": "Pet Food Toppers & Supplements",
                "subtitle": "Add-ons to enhance meals (not complete diets).",
                "tags": [
                    "toppers",
                    "supplements"
                ],
                "children": [
                    {
                        "title": "Gravy & Sauce Toppers",
                        "subtitle": "Enhancers for wet or dry meals.",
                        "tags": [
                            "gravy",
                            "sauce"
                        ],
                        "children": []
                    },
                    {
                        "title": "Powders & Mix-ins",
                        "subtitle": "Nutritional add-ons and meal mixers.",
                        "tags": [
                            "powders",
                            "mix-ins"
                        ],
                        "children": []
                    }
                ]
            }
        ]
    },
    "facet_groups": [
        {
            "title": "Core",
            "description": "Primary attributes for finding the right pet food.",
            "facets": [
                "Pet Type",
                "Food Format",
                "Diet Type",
                "Life Stage",
                "Brand",
                "Flavor"
            ]
        },
        {
            "title": "Dietary & Ingredients",
            "description": "Filter by nutrition goals and ingredient preferences.",
            "facets": [
                "Special Diet",
                "Grain-Free",
                "Limited Ingredient",
                "No Corn",
                "No Wheat",
                "No Soy",
                "High Protein",
                "Low Fat",
                "Weight Management",
                "Sensitive Stomach",
                "Skin & Coat",
                "Urinary Health",
                "Joint Support",
                "Probiotics",
                "Omega-3 & Omega-6",
                "Ingredient Highlights"
            ]
        },
        {
            "title": "Form & Feeding",
            "description": "Format and feeding style details.",
            "facets": [
                "Texture",
                "Moisture Type",
                "Serving Style",
                "Sinking vs Floating",
                "Treat Type",
                "Chew Type",
                "Topping Type"
            ]
        },
        {
            "title": "Size & Packaging",
            "description": "Choose the right pack size and packaging format.",
            "facets": [
                "Pack Size",
                "Net Weight",
                "Count (for treats)",
                "Packaging Type",
                "Resealable"
            ]
        },
        {
            "title": "Regulatory & Claims",
            "description": "Common claim-based filters used in pet food shopping.",
            "facets": [
                "AAFCO Statement",
                "Veterinary Recommended",
                "Organic",
                "Non-GMO",
                "Human-Grade Ingredients",
                "Made in USA"
            ]
        }
    ]
}